There is no point in diluting the efforts of Innovation by identifying far too many areas for innovation and improvement as mentioned earlier. This should be Targeted and only those Innovations that can meet the new Business needs and challenges must be taken up. The following would be KEY to the success of these IT Innovation drives.

A precursor to the Innovation project should be a well designed and branded campaign.  This campaigns only objective is to sell this idea within the Business and to ensure that the entire Business team realizes the value of this programme and the Business Outcomes that it is designed to achieve



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