GoldTien


Currently, savvy marketers that are using social listening as as way to nurture leads don’t have the necessary enhancement of AI, so it is time consuming, manual and not in real-time. So how do you start to get ready for this type of future content marketing distribution?

Firstly, you will need to have your buyer personas well defined. Taking a solid look at your CRM will give you tons of hints for content that will get qualified leads to respond. By taking a step back and analyzing your channel’s content (like emails, phone calls and social media messages) you will start to get the right kind of insights that will prompt a lead to take the next step into the second phase of your sales funnel. For instance, a C-Suite executive might respond best to data-driven whitepapers and infographics to peak their interests, whereas a fellow marketer might be more suited for an interactive case-study or video.

food tours rome

 

 


Leave a Reply

Your email address will not be published.