Currently, savvy marketers that are using social listening as as way to nurture leads don’t have the necessary enhancement of AI, so it is time consuming, manual and not in real-time. So how do you start to get ready for this type of future content marketing distribution?

Firstly, you will need to have your buyer personas well defined. Taking a solid look at your CRM will give you tons of hints for content that will get qualified leads to respond. By taking a step back and analyzing your channel’s content (like emails, phone calls and social media messages) you will start to get the right kind of insights that will prompt a lead to take the next step into the second phase of your sales funnel. For instance, a C-Suite executive might respond best to data-driven whitepapers and infographics to peak their interests, whereas a fellow marketer might be more suited for an interactive case-study or video.

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